Rob leads strategic initiatives that drive Winners Alliance’s growth. Throughout his career, he has focused on building new businesses and expanding revenue opportunities for both emerging startups and premier organizations. Previously, Rob served as Senior Vice President of Strategy & Operations at MLB Players, Inc., where he helped more than double revenue for the MLB Players Association during his tenure. Before that, as General Counsel & SVP of Lacrosse Operations at the Premier Lacrosse League, he played a key role in shaping the league’s early development, overseeing strategic initiatives, policy formation, and the PLL COVID Committee. Rob is a graduate of Johns Hopkins University and Fordham Law School.