Winners Alliance

Unlock the
full value
of collective athlete rights.

We unify athlete IP, giving brands, licensees, and rights holders the clearest, fastest route to scalable group licensing and global commercial partnerships.

Unify Group
Licensing

We lead and manage all group licensing efforts on behalf of athlete groups, turning fragmentation into a single, scalable asset.

Direct Rights
Access

We connect brands and licensees directly with the collective rights they need, removing friction and layers of negotiation.

Support Rights
Holders

We collaborate with sports rights holders to streamline access and ensure collective athlete programs align with overall property growth.

Manage Deal
Execution

We manage all approvals and execution, ensuring clean, compliant, and fast delivery from deal structure to product launch.

Unify Group
Licensing

We lead and manage all group licensing efforts on behalf of athlete groups, turning fragmentation into a single, scalable asset.

Direct Rights
Access

We connect brands and licensees directly with the collective rights they need, removing friction and layers of negotiation.

Support Rights
Holders

We collaborate with sports rights holders to streamline access and ensure collective athlete programs align with overall property growth.

Manage Deal
Execution

We manage all approvals and execution, ensuring clean, compliant, and fast delivery from deal structure to product launch.

Our Recent Wins

Topps Tennis
Trading Cards

Real Cricket
Game

Hilton Global Tennis
Partnership

World Cricket
Championship Game

Tennis Clash
Game

Topps Tennis
Trading Cards

Real Cricket
Game

Hilton Global Tennis
Partnership

World Cricket
Championship Game

Tennis Clash
Game

5

global sports united
through group licensing

20+

new athlete-centric
products created

5,000+

men’s & women’s athletes
supported worldwide

MILLIONS

in new incremental
revenues for athletes

1.5B+

fans reached through
athlete-led initiatives

5

global sports united
through group licensing

20+

new athlete-centric
products created

5,000+

men’s & women’s athletes
supported worldwide

Millions

in new incremental
revenues for athletes

1.5B+

fans reached through
athlete-led initiatives

Our athlete coalition

Tennis

Cricket

Track

Basketball

Collegiate Sports

Tennis

Cricket

Track

Basketball

Collegiate Sports

Unlock the full value of collective athlete rights.

Unlock the full value of collective athlete rights.

Unify GroupLicensing

Direct RightsAccess

Support RightsHolders

Manage DealExecution

Unify GroupLicensing

Direct RightsAccess

Support RightsHolders

Manage DealExecution

Our Recent Wins

5

20+

5,000+

MILLIONS

1.5B+

5

20+

5,000+

Millions

1.5B+

Our athlete coalition

Commercial partners

Unlock the
full value
of collective athlete rights.

Unlock the
full value
of collective athlete rights.

Unify Group
Licensing

Direct Rights
Access

Support Rights
Holders

Manage Deal
Execution

Unify Group
Licensing

Direct Rights
Access

Support Rights
Holders

Manage Deal
Execution