Kayla runs point on all digital media, marketing and communications strategy and functions for Winners Alliance and its affiliates, building brand equity and audience engagement. Prior to joining Winners Alliance, Kayla served as Director of Digital Talent at Octagon, where she oversaw digital media strategy for professional and collegiete athletes across sports. The University of North Carolina alum also spent time with D.C. United and the Chick-fil-A Peach Bowl.