Available just in time for the US Open, new officially licensed fanwear and bobblehead collections spotlight 25+ top players including Aryna Sabalenka, Tommy Paul, Jasmine Paolini, and Naomi Osaka, with additional names and drops on the way.
Washington, D.C.; Austin, TX; and Milwaukee, WI – Aug. 21, 2025 – For the first time in professional tennis, fans can purchase officially licensed player fanwear and bobblehead collectibles at scale. Winners Alliance has partnered with 500 Level, a premier sports apparel brand, and the National Bobblehead Hall of Fame, the world’s largest collection of bobbleheads, to launch extensive new collections featuring more than 25 of the sport’s biggest stars. The groundbreaking products are available now and mark a major milestone in tennis licensing.
The launch includes apparel drops for top players such as Jasmine Paolini, Naomi Osaka, Paula Badosa, Nick Kyrgios, and Sloane Stephens, and limited-edition bobbleheads featuring stars including Aryna Sabalenka, Tommy Paul, Jelena Ostapenko, and Zhizhen Zhang. As official licensors of Winners Alliance, 500 LEVEL and the National Bobblehead Hall of Fame have secured the rights to use each player’s name, image and likeness. The result is a first-of-its-kind program that delivers new revenue to players and deeper connections with fans around the world.
“We’re ushering in a new era of tennis licensing where players can fully unlock the value of their names, images and likenesses, and fans can easily find products that celebrate their favorite athletes,” said Rob Sanzillo, Chief Growth Officer at Winners Alliance. “Partners like 500 LEVEL and the National Bobblehead Hall of Fame share our vision and commitment to building a more athlete-driven future.”
500 LEVEL has unveiled hundreds of officially licensed t-shirts, sweatshirts, hoodies, tank tops, and youth and baby apparel featuring both men’s and women’s athletes. The collection is now available at 500level.com/collections/tennis, with additional players and designs set to drop throughout the year. This marks the first large-scale fanwear program in professional tennis. Earlier this year, 500 LEVEL and Winners Alliance debuted a preview collection at the Charleston Open featuring top women’s players. It was the first time the tournament offered officially licensed athlete fanwear on site.
“Repping your favorite athlete is a core part of the fan experience,” said Joe Catlow, 500 LEVEL CEO. “We’re proud to team up with Winners Alliance and these incredible professional tennis players to close the fan gear gap and give fans stylish, comfortable, player-centric gear that lets them show their support loud and clear.”
Meanwhile, the National Bobblehead Hall of Fame, known for iconic collectibles across all major U.S. sports, is releasing its first-ever tennis player bobbleheads. The debut lineup is available now for pre-order at bit.ly/tennisbobbles, with more players on the way. While the world’s largest bobblehead collection has long featured NBA, NFL, MLB, and NHL athletes, this marks its first foray into professional tennis.
“Bobbleheads are timeless. Few things spark fan excitement like seeing the players you root for turned into collectibles,” said Phil Sklar, Co-Founder and CEO at the National Bobblehead Hall of Fame. “We’re excited to partner with Winners Alliance to welcome professional tennis athletes into our collection for the first time and look forward to expanding our offerings for fans around the world.”
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About Winners Alliance
Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment, and event opportunities for world-class athletes collectively. Launched in 2022, Winners Alliance represents the group commercial rights of thousands of athletes worldwide across professional tennis (Professional Tennis Players Association), cricket (World Cricketers’ Association), track (Grand Slam Track), basketball (EuroLeague Players Association), and college football (Pathway Sports & Entertainment). Learn more at www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram, and X.
About 500 LEVEL
500 LEVEL immortalizes the legends of the game by bringing their stories to life through bold, original designs. Born in Chicago in 2012, and based in Austin, we’re more than just an apparel brand — we’re a community of passionate fans who honor the athletes and moments that define our sports memories. From jaw-dropping plays to unforgettable careers, 500 LEVEL captures the nostalgia and authenticity that make sports a lifelong love affair.
About the National Bobblehead Hall of Fame
The National Bobblehead Hall of Fame and Museum, which is located at 170 S. 1st St. in Milwaukee, Wisconsin, opened to the public on February 1st, 2019. The HOF and Museum also produces high quality, customized bobbleheads for retail sale as well as organizations, individuals, and teams across the country. Visit us online and on Facebook, Twitter and Instagram.
Media Inquiries
Winners Alliance: [email protected]
500 LEVEL: [email protected] and [email protected]
National Bobblehead Hall of Fame: [email protected]