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How we work

with Athletes, Brands & Licensees, and Sports Rights Holders.

Fragmentation stops commercial growth. We eliminate the complexity to deliver scalable returns for every stakeholder.

MAXIMIZE YOUR VALUE.
COLLECTIVE RIGHTS.

Real licensing income at scale; opportunities only possible when we work together.

Athletes

Unify
your rights

SCALABLE ACCESS.
MINIMAL FRICTION.

Easy access to huge athlete groups through one partner; faster approvals and streamlined execution.

Brands &
Licensees

Access Athlete Rights

IP MANAGEMENT.
PROPERTY VALUE.

Support in managing collective IP; programs that increase property value.

Sports Rights Holders

Increase Property Value

Our athlete coalition

Tennis

Cricket

Track

Basketball

Collegiate Sports

Commercial Partners
We’ve Worked With

2K
Fanatics
Hilton
Amazon
Tumi
Heineken
Topps
Chase Sapphire
Verizon
Krafton
X
MassMutual
La Roche-Posay
Liquid Death
Oura
Talkspace
Nazara
Hyperice
Priority Pass
500 Level
Wild Life
Clear Street
Sweet
Arkham
Nautilus
Next Wave
NBM
Fungiball
Sports Heads
FanGirl Fashionista
2K
Fanatics
Hilton
Amazon
Tumi
Heineken
Topps
Chase Sapphire
Verizon
Krafton
X
MassMutual
La Roche-Posay
Liquid Death
Oura
Talkspace
Nazara
Hyperice
Priority Pass
500 Level
Wild Life
Clear Street
Sweet
Arkham
Nautilus
Next Wave
NBM
Fungiball
Sports Heads
FanGirl Fashionista

Frequently Asked Questions

No, we generate group deals that include four or more athletes. Many of our deals are large-scale and include hundreds of athletes. We are not a representation agency, and we do not negotiate individual athlete deals. In fact, we work directly with athletes’ agents to bring them new, incremental group opportunities that their athletes would not otherwise receive individually.
No, group licensing is incremental to athletes’ individual sponsorship and marketing deals, and does not interfere with athletes’ existing or future deals.
No, we are a 100% independent entity. We partner with players associations and other groups of athletes to help their athletes unlock additional commercial value, but we are a fully independent company.
We generate group licensing deals, which drive incremental revenues for athletes in exchange for the use of their collective name, image, and likeness value. We also create sponsorship opportunities for our athlete coalition organizations.
Group licensing is when a group of athletes comes together to leverage the collective monetary power of their name, image, and likeness. By pooling their name, image and likeness value, athletes are able to easily obtain and share revenues from deals they do not independently have. Group licensing deals are sustainable, driving recurring revenues and expanding athletes’ visibility and engagement with fans. Group licensing deals do not interfere with athletes’ individual deals; they are incremental opportunities that allow large-scale products like trading cards, video games, and digital collectibles to go to market.
We craft licensing and sponsorship deals with commercial partners, helping them tap into the collective value of athletes.
  • · Wildlife Studios
  • · 2K
  • · 500 Level