Available just in time for the US Open, new officially licensed fanwear and bobblehead collections spotlight 25+ top players including Aryna Sabalenka, Tommy Paul, Jasmine Paolini, and Naomi Osaka, with additional names and drops on the way.

Washington, D.C.; Austin, TX; and Milwaukee, WI – Aug. 21, 2025 – For the first time in professional tennis, fans can purchase officially licensed player fanwear and bobblehead collectibles at scale. Winners Alliance has partnered with 500 Level, a premier sports apparel brand, and the National Bobblehead Hall of Fame, the world’s largest collection of bobbleheads, to launch extensive new collections featuring more than 25 of the sport’s biggest stars. The groundbreaking products are available now and mark a major milestone in tennis licensing. 

The launch includes apparel drops for top players such as Jasmine Paolini, Naomi Osaka, Paula Badosa, Nick Kyrgios, and Sloane Stephens, and limited-edition bobbleheads featuring stars including Aryna Sabalenka, Tommy Paul, Jelena Ostapenko, and Zhizhen Zhang. As official licensors of Winners Alliance, 500 LEVEL and the National Bobblehead Hall of Fame have secured the rights to use each player’s name, image and likeness. The result is a first-of-its-kind program that delivers new revenue to players and deeper connections with fans around the world.

“We’re ushering in a new era of tennis licensing where players can fully unlock the value of their  names, images and likenesses, and fans can easily find products that celebrate their favorite athletes,” said Rob Sanzillo, Chief Growth Officer at Winners Alliance. “Partners like 500 LEVEL and the National Bobblehead Hall of Fame share our vision and commitment to building a more athlete-driven future.”

500 LEVEL has unveiled hundreds of officially licensed t-shirts, sweatshirts, hoodies, tank tops, and youth and baby apparel featuring both men’s and women’s athletes. The collection is now available at 500level.com/collections/tennis, with additional players and designs set to drop throughout the year. This marks the first large-scale fanwear program in professional tennis. Earlier this year, 500 LEVEL and Winners Alliance debuted a preview collection at the Charleston Open featuring top women’s players. It was the first time the tournament offered officially licensed athlete fanwear on site.

“Repping your favorite athlete is a core part of the fan experience,” said Joe Catlow, 500 LEVEL CEO. “We’re proud to team up with Winners Alliance and these incredible professional tennis players to close the fan gear gap and give fans stylish, comfortable, player-centric gear that lets them show their support loud and clear.”

Meanwhile, the National Bobblehead Hall of Fame, known for iconic collectibles across all major U.S. sports, is releasing its first-ever tennis player bobbleheads. The debut lineup is available now for pre-order at bit.ly/tennisbobbles, with more players on the way. While the world’s largest bobblehead collection has long featured NBA, NFL, MLB, and NHL athletes, this marks its first foray into professional tennis.

“Bobbleheads are timeless. Few things spark fan excitement like seeing the players you root for turned into collectibles,” said Phil Sklar, Co-Founder and CEO at the National Bobblehead Hall of Fame. “We’re excited to partner with Winners Alliance to welcome professional tennis athletes into our collection for the first time and look forward to expanding our offerings for fans around the world.” 

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About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment, and event opportunities for world-class athletes collectively. Launched in 2022, Winners Alliance represents the group commercial rights of thousands of athletes worldwide across professional tennis (Professional Tennis Players Association), cricket (World Cricketers’ Association), track (Grand Slam Track), basketball (EuroLeague Players Association), and college football (Pathway Sports & Entertainment). Learn more at www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram, and X.

About 500 LEVEL

500 LEVEL immortalizes the legends of the game by bringing their stories to life through bold, original designs. Born in Chicago in 2012, and based in Austin, we’re more than just an apparel brand — we’re a community of passionate fans who honor the athletes and moments that define our sports memories. From jaw-dropping plays to unforgettable careers, 500 LEVEL captures the nostalgia and authenticity that make sports a lifelong love affair.

About the National Bobblehead Hall of Fame

The National Bobblehead Hall of Fame and Museum, which is located at 170 S. 1st St. in Milwaukee, Wisconsin, opened to the public on February 1st, 2019. The HOF and Museum also produces high quality, customized bobbleheads for retail sale as well as organizations, individuals, and teams across the country. Visit us online and on Facebook, Twitter and Instagram.

Media Inquiries
Winners Alliance: [email protected] 

500 LEVEL: [email protected] and [email protected]  

National Bobblehead Hall of Fame: [email protected]

New Game Lets Fans Compete as Their Favorite Athletes to Unlock Real-World Cricket Experiences 

New York, NY and Washington, D.C. – Aug 13, 2025 – SCOR on Sweet, one of the fastest-growing Web3 mini-app ecosystems, today announced the launch of its newest mini-game, Sixer Smash, a cricket experience inspired by the swipe-based game play mechanics of globally popular Fruit Ninja. Built for cricket lovers and arcade gamers, Sixer Smash challenges players to compete as avatar versions of some of the world’s most electrifying T20 stars, smashing sixes and stacking Gems through skillful play. Gems earned through gameplay may later be converted to $SCOR, the premiere sports token, and redeemed for sports-themed rewards including signed cricket memorabilia.

Launching in the prime of the global cricket calendar, Sixer Smash debuts with an all-star lineup of athlete avatars available through Sweet’s partnership with Winners Alliance. Featured cricketers include Rashid Khan, the Afghan leg-spin wizard; Jofra Archer, England’s pace phenom; Ben Stokes, England’s clutch performer; Andre Russell, the West Indies’ six-hitting machine; and Chris Gayle, cricket’s self-declared “Universe Boss.” Additional icons will be available to unlock soon, including Sunil Narine, Heinrich Klaasen, Kieron Pollard, and many more.

To celebrate the release, SCOR on Sweet is launching a competitive gameplay event where top players will earn whitelist access and guaranteed allocation for upcoming NFT sticker packs. Official owners of the Cricket Sticker Packs will have exclusive access to professional cricket player characters in the SCOR Store, along with preferred opportunities to access special in-game power-ups that enhance performance in Sixer Smash.

“Cricket is pure adrenaline – fast, global, and built for moments. With Sixer Smash, we’re turning those moments into a game that’s as fun and rewarding as the sport itself,” said Tom Mizzone, CEO of Sweet. “From Rashid to Gayle, the player roster is stacked. Whether you’re a die-hard cricket lover or just out to swing big and win rewards, Sixer Smash delivers a fun, engaging, competitive, and truly rewarding, full circle gaming experience.”

“This is a great example of why we built Winners Alliance – to help our athlete collectives reach fans worldwide in new and meaningful ways,” said Manny Redruello, VP of Games at Winners Alliance. “We’re continuously exploring opportunities to bring athletes into different gameplay experiences, even beyond sports. SCOR on Sweet is a great ecosystem for fans to play super fun games built around classic arcade mechanics with their favorite players.”

With nearly 500,000 monthly active users, SCOR on Sweet is rapidly turning life’s micro-moments into rewarding game play through fun and fast mini-games across sports like basketball, soccer/football, ice hockey, and tennis. Sixer Smash marks Sweet’s second collaboration with Winners Alliance; the companies partnered to launch Flappy Racquet, a Flappy Bird-inspired mini-game featuring top professional tennis stars, ahead of Wimbledon.

Sixer Smash is now live in the SCOR on Sweet mini-app, available on Telegram, web, and mobile.

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About Sweet
SCOR is a skill-based mobile and web gaming ecosystem. Our launch mini-app, $SCOR on Sweet, offers arcade-style, sports-themed mini-games where players earn $SCOR tokens based on their performance. Top players receive the largest token rewards, creating a fair, merit-based gaming environment. 

About Winners Alliance
Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment, and event opportunities for world-class athletes collectively. Launched in 2022, Winners Alliance represents the group commercial rights of thousands of athletes worldwide across professional tennis (Professional Tennis Players Association), cricket (World Cricketers’ Association), track (Grand Slam Track), basketball (EuroLeague Players Association), and college football (Pathway Sports & Entertainment). Learn more at www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram, and X.

For press inquiries, contact:
[email protected]
[email protected]

New Game Lets Fans Play, Stack Gems, and Access Real-World Rewards from Pro Tennis Players

New York, NY, and Washington, D.C. – July 2, 2025 – SCOR on Sweet, the rapidly growingWeb3 mini-app ecosystem, today announced the launch of its latest mini-game, Flappy Racquet, just in time for the start of Wimbledon. Inspired by the viral hit Flappy Bird, the new title brings an arcade-style twist to tennis. Fans will soon be able to compete using animated avatars of some of their favorite tennis pros to level up game play and increase their Gem stack. Gems may later be convertible to the $SCOR crypto token by eligible users to claim real gear and experiences from pro tennis players, other mini-game upgrades, and more.

Timed perfectly with Wimbledon, one of tennis’s most iconic global events, Flappy Racquet launches today, with a powerhouse roster of tennis players available to unlock soon. Through its partnership with Winners Alliance, Sweet will incorporate several of the sport’s top stars into the game, including Aryna Sabalenka (2024 year-end world No. 1), Naomi Osaka (four-time Grand Slam champion), Tommy Paul (2024 year-end world No. 12), Jasmine Paolini (2024 year-end world No. 4), Barbora Krejcikova (2024 Wimbledon champion), Marketa Vondrousova (2023 Wimbledon champion), Nick Kyrgios (2022 Wimbledon finalist), Alexander Bublik, Arthur Fils, Zhizhen Zhang and more.

Each player comes with unique in-game power-ups or earning multipliers when owned by a user, offering strategic gameplay advantages and more ways to climb the leaderboards. Fans who own these characters will be able to bring these stars into the mini-games to power up game play and increase their ability to stack Gems.

“This is what SCOR on Sweet is all about – taking the sports we love and turning them into rewarding, competitive, and addictingly fun mini-games,” said Tom Mizzone, CEO of Sweet. “With Flappy Racquet, we’re combining nostalgia, elite athlete IP, and real-world rewards into a single experience. Whether you’re a diehard tennis fan, a web3 degen, or just someone who loves to compete, this is going to hit.”

As part of Sweet’s collaboration with Winners Alliance, players will be able to use the $SCOR they earn in-game to unlock exclusive items in the SCOR Store – including signed, game-worn gear, video meet-and-greets with pro tennis players, and other one-of-a-kind opportunities curated by Sweet as an “Officially Licensed” partner of Winners Alliance.

“Our mission has always been to put athletes first, and this partnership with Sweet helps us deliver new value to tennis players and fans alike,” said Manny Redruello, Winners Alliance VP of Games. “SCOR is more than a game – it’s a platform that celebrates the individual talents of the best tennis players in the world to create visibility and economic opportunity for the athletes and fun interactive experiences for their global fanbases.”

Flappy Racquet is now live in the SCOR on Sweet mini-app, available across Telegram, web, and mobile.

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About Sweet

Sweet is a Web3 fan engagement platform powering mini-games and digital experiences that connect fans with the teams, leagues, and athletes they love. Through the SCOR on Sweet mini-app, fans play skill-based games, earn rewards, and unlock exclusive items from top athletes and brands. SCOR! A token you can actually use on the realest sh*t in sports.

About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively. Launched in August 2022, Winners Alliance serves as the for- profit affiliate of the Professional Tennis Players Association (PTPA), World Cricketers’ Association (WCA), EuroLeague Players Association (ELPA), and Grand Slam Track, representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities.

To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.

For press inquiries, contact:
[email protected]
[email protected] 

Four-time Grand Slam champion Naomi Osaka debuts tomorrow, with at least three more tennis stars to follow this year

Sao Paulo, Brazil and Washington D.C., May 22, 2025 – Wildlife Studios and Winners Alliance today announced a major licensing partnership to bring several professional tennis stars into the hit mobile game Tennis Clash – played by more than 170 million users worldwide. Through the agreement, Wildlife Studios now holds rights to feature the names, images, and likenesses of select men’s and women’s players, marking the first time officially licensed players will appear in Tennis Clash.

Starting May 23, users can compete as four-time Grand Slam champion Naomi Osaka, who debuts in a custom outfit inspired by her 2024 U.S. Open look. Wildlife Studios will introduce at least three more licensed player characters later this year, with more in development. The integration of real players brings even more realism and depth to the game, allowing fans to experience tennis in a more immersive, authentic, and personal way. Through interactive avatars, the sport’s top stars are connected with Tennis Clash’s massive global audience in ways that reimagine how tennis is played, promoted, and experienced.

“Winners Alliance is proud to bring professional tennis players into a platform as dynamic and far-reaching as Tennis Clash,” said Eric Winston, President, Winners Alliance. “Wildlife Studios has taken great care to reflect each athlete’s officially licensed identity, and this is just the beginning of what’s possible when gaming and athlete licensing come together at scale.”

“We strive to make Tennis Clash as authentic and entertaining as possible, which is why we’re excited to partner with Winners Alliance to welcome some of the sport’s most beloved stars into the game,” said Giovanni Piffer, Partnerships Lead, Wildlife Studios. “We’re eager to see how our players enjoy the new Naomi Osaka character and can’t wait to unveil the additional characters coming soon. Tennis Clash is giving gamers and tennis fans a new way to engage with the sport – closer, more personal, and more interactive than ever before.”

Launched in 2019, Tennis Clash is one of the most downloaded mobile sports games globally. Wildlife Studios – founded in 2011 – has released more than 60 games and surpassed 4 billion lifetime downloads across its portfolio.

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About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively. Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA), World Cricketers’ Association (WCA), EuroLeague Players Association (ELPA), and Grand Slam Track, representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities. To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.

About Wildlife Studios

Wildlife is one of the world’s largest mobile gaming publishers. In over ten years, it has launched more than 60 games, including hits such as Sniper 3D, Zooba, Tennis Clash, War Machines and Colorfy. Founded by brothers Victor and Arthur Lazarte, the company’s games have been downloaded more than 4 billion times across the planet. To find out more about Wildlife and our career opportunities, visit www.wildlifestudios.com.

Media Contacts

Winners Alliance: [email protected]

Wildlife Studios: [email protected]

Chennai, India; London, UK; Washington D.C., May 6, 2025 – Winners Alliance, the commercial partner of the World Cricketers’ Association (WCA), has announced a new licensing agreement with Nextwave Multimedia, a subsidiary of Nazara Technologies and the developer behind the popular World Cricket Championship (WCC) mobile game franchise. Through the partnership, Nextwave will integrate names, images and likenesses of over 500 WCA-affiliated professional cricketers into its WCC titles. With hundreds of millions of downloads across its six releases, WCC remains one of the most widely played games across platforms.

Players currently incorporated in WCC3 include top international names, with additional athletes set to be introduced in May. The upcoming WCC4, scheduled for release later this year, will also feature stars such as Kagiso Rabada and Heinrich Klaasen from South Africa, Devon Conway and Tim Southee from New Zealand, Joe Root and Jos Buttler from England, Nicholas Pooran and Sunil Narine from West Indies, Rashid Khan from Afghanistan, and David Wiese from Namibia, in addition to players from Australia, Canada, Ireland, Zimbabwe, and the United States. 

The agreement enables cricketers that are part of the Winners Alliance group licensing program to generate incremental off-field income and gain wider visibility. It also engages Nextwave Multimedia users, allowing them to play as their favourite cricketers.

“It’s great to see Nextwave Multimedia harness the power of professional cricketers as a collective by obtaining a license for their game,” said Tom Moffat, Chief Executive, WCA. “Professional athletes in other global sports have benefited from large-scale group licensing opportunities like this for decades, and we’re pleased that cricket is starting to move into the modern era in this area. Winners Alliance continues to do great work for cricketers by unlocking new revenue streams, boosting their visibility, and protecting them against any unauthorized use of their rights.”

“Our license with Nextwave Multimedia is a great example of the kinds of long-term, athlete-centric collaborations that Winners Alliance is committed to creating,” said Eric Winston, President, Winners Alliance. “Cricketers, and all professional athletes, should be empowered to maximize their value. Nextwave Multimedia and Nazara Technologies are world-class companies that will unlock new value for cricketers, create new engagement opportunities for fans, and drive more value for the cricket ecosystem as a whole.” 

“Integrating over 500 of the world’s top cricketers into WCC marks a significant milestone for us,” said Nitish Mittersain, Founder & CEO of Nazara Technologies. “Our goal has always been to create deeply immersive and authentic sports gaming experiences. Featuring these renowned athletes brings the virtual game closer to reality, offering fans an unprecedented opportunity to engage with the sport—and their cricketing heroes—in a more personal and interactive way.”

Nextwave’s WCC franchise, launched in 2011, has grown to become one of the most downloaded cricket simulation games globally. Nazara Technologies, India’s largest and only public gaming company, acquired Nextwave Multimedia in 2024.

WCC is an officially licensed player product through Winners Alliance. It is not an official product of, or endorsed by, the ICC or any ICC Member unless otherwise prescribed.

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About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively. Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA), World Cricketers’ Association (WCA), EuroLeague Players Association (ELPA), and Grand Slam Track, representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities. To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.

About World Cricket Championship Franchise

The World Cricket Championship Franchise (WCC) is owned by Nextwave Multimedia Pvt. Ltd. Nextwave’s cricket games have had over 500 million downloads spanning the period 2011 to 2025. The WCC franchise which launched in 2011, comprises WCC Lite, WCC 1, WCC 2, WCC Rivals, WCC Cricket Blitz and WCC 3. Games in the franchise have won multiple awards over the years, including “Best of Google Play”, “Best of Apple Store”, “App Annie Top 10”, “IAMAI Studio Game of the Year”, “NASSCOM/IGDC Game of the Year”, AatmaNirbhar Bharat App Innovation Challenge conducted by the Government of India, and numerous others. The robust core engine and game features that power this gaming experience have been developed meticulously over a decade.

About Nextwave Multimedia Pvt. Ltd.

Nextwave Multimedia Pvt. Ltd., is a leading mobile game company in India. This Chennai-based studio is a subsidiary of Nazara Technologies Ltd., a global gaming and sports media company. Next Wave develops quality casual and multiplayer games in the sports genre. Nextwave Multimedia has over 570 million downloads across its developed cricket games including World Cricket Championship Franchise (WCC), ‘Big Bash Cricket’ the official game of Cricket Australia’s Big Bash League and the “Battle of Chepauk” developed for the Chennai Super Kings.

About Nazara Technologies Ltd.

Nazara is India’s only listed gaming and Esports Company, with majority ownership of several leading gaming and esports brands with presence in India, the US, and other global markets. In esports, Nazara has India’s leading esports platform NODWIN Gaming and Sportskeeda/Pro Football Network in the sports media space. Nazara’s offerings in the interactive gaming segment include gamified early learning ecosystems like Kiddopia and Animal Jam, a leading IP based gaming studio ‘Fusebox’, India’s most popular cricket simulation franchise, World Cricket Championship (WCC), and a wide portfolio of casual games distributed through telco partnerships in many emerging markets. Additionally, Nazara controls Datawrkz, a digital ad tech company supporting its portfolio companies and external clients with demand-side user acquisition and supply-side ad monetization services. Website: https://www.nazara.com. 

About the World Cricketers’ Association

The World Cricketers’ Association (WCA) is the global players body in cricket. WCA collectively represents the players across the majority of top cricket playing countries at global level through their domestic players’ associations, and with over 500 international players participating in its global commercial program. WCA cares about:

Players – Advocating for, supporting, and providing world class services to players at global level

Players’ Associations – Enabling and empowering players’ associations around the world

The Game – Positively influencing the direction of the global game

Optimising Commercial Value – For players and powering the player movement

To learn more, visit www.theworldca.com.

Media Contacts

Winners Alliance: [email protected]

Nextwave Multimedia: [email protected] 

World Cricketers’ Association: [email protected] 

Chris Gayle, Joe Root, Kagiso Rabada, Andre Russell, Ben Stokes, Kane Williamson Among Star Cricketers to Appear in the First Large-Scale, Officially Licensed Mobile Cricket Game

Pune, India; Adelaide, Australia; Washington D.C., Aug. 26, 2024 – The World Cricketers’ Association (WCA) through its commercial affiliate, Winners Alliance, today announced a partnership with Jetsynthesys-owned Nautilus Mobile to create the first large-scale, officially licensed mobile simulation game in professional cricket history. Through this groundbreaking partnership, Real Cricket™, the most popular mobile cricket simulation game in the world, will feature the names, images, and likenesses of more than 250 professional cricketers, as granted by Winners Alliance. 

Real Cricket™ players will be able to compete as their favorite cricketers, including England’s Jofra Archer, Jos Buttler, Joe Root and Ben Stokes; New Zealand’s Kane Williamson; South Africa’s Quinton de Kock and Kagiso Rabada; and the West Indies’ Chris Gayle, Nicholas Pooran and Andre Russell; along with hundreds of other cricketing stars. By granting their rights through Winners Alliance, cricketers will benefit from incremental off-the-field revenues and increased visibility among Real Cricket’s™ hundreds of millions of global users.

“We  take immense pride in establishing that Real Cricket is the world’s most popular mobile cricket simulation game,” said Anuj Mankar, Director & CEO of Nautilus Mobile. “We are always looking for new ways to enhance the gaming experience for our ultra passionate users. By adding the likenesses of these global real cricket stars via the WCA and Winners Alliance, we’re bringing a level of authenticity and excitement that can’t be found anywhere else, making Real Cricket an unrivaled experience for cricket fans and gamers worldwide. As per our age old slogan and the team’s belief, it truly is ‘Time to get Real.’”

“This is an incredible opportunity for us cricketers and breaks new ground in our sport,” said Mitchell Starc, Australian cricketer. “It’s amazing to see the WCA looking out for us and helping us unlock these unique possibilities by collectivizing our commercial rights through our new partners at Winners Alliance. We’ve seen how athletes in other sports have benefited from similar initiatives, and we’re excited to see how Real Cricket and future partnerships will drive value for athletes and elevate cricket as a whole.” 

Since launching the franchise in 2014, Nautilus Mobile has released various Real Cricket™ titles, amassing over 350 million downloads globally and attracting more than one million daily active users on both iOS and Android devices. Users can compete in a variety of game modes and competition formats including quick matches, international and domestic tournaments, 1v1 multiplayer, play with friends multiplayer, and more. 

“We are thrilled to work with Nautilus Mobile to bring this groundbreaking, officially licensed opportunity to cricketers affiliated to WCA, increasing their off-field earning potential, visibility, and fan engagement,” said Tom Moffat, Chief Executive, WCA. “By leveraging their collective global rights, this is the first time in professional cricket history that hundreds of players worldwide can participate in a collaboration like this. This partnership is a great example of the innovative, player-centric initiatives we aim to pioneer with our partners at Winners Alliance, and also driving new value into the cricket ecosystem.” 

“As the first large-scale group licensing deal in international cricket history, this partnership is a monumental step for the WCA and its athletes,” said Eric Winston, President, Winners Alliance. “Aligning with a best-in-class company like Nautilus Mobile underscores our commitment to generating athlete-centric partnerships that will drive meaningful value to cricketers at scale.”

In January of 2024, Winners Alliance and the WCA forged an exclusive, long-term partnership to protect and optimize the global commercial rights of cricketers, emulating the successful model of players associations in other sports. Among its earliest priorities, Winners Alliance is building a sustainable group licensing program encompassing video games, trading cards, collectibles, and various related categories, maximizing off-field revenue potential for cricketers and directly funding the WCA’s advocacy efforts. 

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About Nautilus Mobile

Founded in 2013, Nautilus Mobile is a leading game developer having built the world’s most popular cricket simulation franchise on mobile. Nautilus Mobile is owned by Pune based Jetsynthesys and backed by Krafton. Annual additions have been made to the product line starting from Real Cricket™ 14 till Real Cricket™ 24 making it one of the most preferred brands for cricket lovers.In the last 10 years they have nurtured and built a strong franchise,whose line of cricket games are the leaders of its genre, making it the most loved and profitable cricket games on mobile.

About the World Cricketers’ Association

The World Cricketers’ Association (WCA) is the global players body in cricket. WCA collectively represents the players across the majority of top cricket playing countries at global level through their domestic players’ associations, and with over 600 international players participating in its global commercial program. WCA cares about:

• Players – Advocating for, supporting, and providing world class services to players at global level
• Players’ Associations – Enabling and empowering players’ associations around the world
• The Game – Positively influencing the direction of the global game
• Optimising Commercial Value – For players and powering the player movement

To learn more, visit www.theworldca.com.

About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively. Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA), World Cricketers’ Association (WCA), EuroLeague Players Association (ELPA), and Grand Slam Track, representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities. To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.

Media Contacts

Nautilus Mobile: [email protected] 

World Cricketers’ Association: [email protected] 

Winners Alliance: [email protected]

Veteran executives Matt Grandis and Ross Meltzer to oversee commercial development for premium rights holders across sport, entertainment and media 

Washington, D.C., June 6, 2024 – Winners Alliance, an organization transforming athlete rights and commercialization in global sports, has partnered with Team Playmaker, a new sales, marketing and partnerships agency representing best-in-class rights holders across sport, entertainment, and media. Led by veteran executives Matt Grandis and Ross Meltzer, Team Playmaker will serve as an extension to rights holders, crafting strategic ideas and building impactful partnerships that connect brands, properties and fans to accelerate growth strategies and elevate athletes’ collective power.

Team Playmaker will serve as the official partnership development agency of Winners Alliance, bringing new commercial opportunities to Winners’ affiliate athlete collectives worldwide including the Professional Tennis Players Association (PTPA), Federation of International Cricketers’ Associations (FICA), EuroLeague Players Association (ELPA), and Michael Johnson’s new track & field venture. Team Playmaker will also work with additional rights holders, commercial brands and properties across sport, entertainment and media. 

“The creation of Team Playmaker represents an exciting opportunity to diversify our work and elevate our impact,” said Matt Grandis, Co-Managing Partner of Team Playmaker. “This venture, backed by the strength of Winners Alliance, allows us to be dynamic and innovative in our work to generate more meaningful, memorable, and measurable growth for our partners. We’re eager to help our longstanding partners meet their unique business objectives and we look forward to exploring new opportunities across sport, entertainment, media, lifestyle and culture.” 

“Teaming up with Winners Alliance was an obvious choice given our shared focus on athletes’ best interests, imaginative thinking, and impact,” said Ross Meltzer, Co-Managing Partner of Team Playmaker. “We’re excited to drive results for Winners Alliance’s diverse and inspiring athletes as well as a myriad of other best-in-class partners. There is tremendous potential for sport and entertainment to catalyze business growth, brand building, and internal impact, and we will be wholly focused on harnessing and unlocking that potential for our partners.”

Team Playmaker will provide end-to-end sales and marketing solutions across various functions including research and analysis, strategy and ideation, go-to market narrative, asset creation, business intelligence, digital strategy, partnership sales execution and revenue generation. The agency will work with partners to create and unlock new commercial opportunities around partnerships, sponsorships, athlete marketing, content, naming rights, jersey patch sales, events, activations, licensing, and more.   

“Winners Alliance is proud to partner with Team Playmaker and we recognize this as a milestone in our commitment to maximizing athletes’ collective power,” said Eric Winston, President of Winners Alliance. “We’re confident that Team Playmaker will create innovative and impactful opportunities for our athletes at scale, and will set the standard for effective marketing strategy and revenue generation for the sports and entertainment industry as a whole. Ross and Matt have unparalleled track records and we’re excited to work alongside them to transform commercialization in global sports.” 

Grandis and Meltzer boast more than 50 combined years of sales and marketing experience. Prior to launching Team Playmaker, the Co-Managing Partners led commercial efforts at CSM Sport & Entertainment where Grandis served as Chief Commercial Officer and Meltzer served as President of Properties and Chief Business Officer. Throughout their careers, Grandis and Meltzer have overseen commercial activities and sales and marketing strategy for a variety of premium brands, properties and rights holders across Formula 1, NFL, MLB, global football, domestic soccer, tennis, rugby, college sports, mass participation/running, media, and entertainment. 

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About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution focused on optimizing, protecting, and maximizing athletes’ collective value through the creation of novel group licensing, partnership, sponsorship, content, event and investment opportunities. Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA), Federation of International Cricketers’ Associations (FICA), and EuroLeague Players Association (ELPA), representing the group commercial rights of hundreds of athletes worldwide and creating scalable commercial opportunities that are impactful for athletes and partners alike. To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.  

About Team Playmaker

Team Playmaker is a global sales, marketing and partnerships agency representing best-in-class rights holders across sport, entertainment, and media to accelerate growth strategies. Team Playmaker serves as an extension to rightsholder teams, crafting strategic ideas and building impactful partnerships that connect brands, properties and fans. Learn more at www.teamplaymaker.com. 

Media Contacts

[email protected] 

ELPA and Winners Alliance form exclusive partnership to unlock commercial opportunities for players in Europe’s top basketball league

Frankfurt/Washington, D.C., May 20, 2024 – The EuroLeague Players Association (ELPA) and Winners Alliance, an organization transforming athlete rights and commercialization in global sports, today announced an exclusive commercial partnership to optimize the commercial rights of the more than 300 professional basketball players competing in EuroLeague. This partnership represents a historic first in collective commercial rights management for EuroLeague players. 

Among its initial priorities, Winners Alliance will advise ELPA leadership on organizing and aggregating players’ group commercial rights. Additionally, Winners Alliance will consult with ELPA on its collective bargaining efforts and strategies to prevent unauthorized use of players’ names, images and likenesses. 

“The team at Winners Alliance has unmatched experience in understanding and maximizing the value of athlete rights on a global scale,” said Boštjan Nachbar, ELPA Managing Director. “They have a proven track-record from working with the most prestigious player associations in the world. With their expertise, we are eager to explore and create new, meaningful and comprehensive opportunities for our players. This is a crucial step for ELPA in safeguarding and expanding IP rights and opportunities of our members. Our cooperation will help players become more visible and will ultimately benefit the growth and potential of EuroLeague and basketball in general.”

“This partnership between Winners Alliance and ELPA is truly groundbreaking,” said Eric Winston, President of Winners Alliance. “It comes from our shared goal of empowering athletes and looking out for their best interests by maximizing their value throughout their careers and beyond. Our collaboration with ELPA is all about tapping into opportunities available to their players and changing the game for how athlete rights are handled globally. Winners Alliance remains committed to unlocking athlete potential and pioneering innovative initiatives across global sports, and EuroLeague players in particular have tremendous potential to capitalize on their commercial rights. We are excited to explore these opportunities together with ELPA.”

Winners Alliance recently spearheaded the first group licensing program in professional tennis through its partnership with the Professional Tennis Players Association (PTPA), led by Novak Djokovic and Vasek Pospisil, and has since partnered with premium brands like Fanatics Collectibles, Hilton, Priority Pass and TUMI, directly contributing to players’ off-court financial upside and visibility. Earlier this year, Winners Alliance partnered with the Federation of International Cricketers’ Associations (FICA), taking a previously-fragmented group rights structure and transforming it into a first-of-its-kind opportunity to work with 500+ men’s and women’s cricketers worldwide. The company also announced its alliance with legendary sprinter Michael Johnson to build a new and improved track & field model dedicated to empowering runners, protecting their rights and creating novel opportunities. 

ELPA was founded in 2018 out of necessity among professional basketball players to protect and provide stability to their working conditions and benefits. 

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About ELPA

EuroLeague Players’ Association represents the players’ unified voice in regards to EuroLeague Basketball and assists their members in achieving their goals, on and off the court. Through collective bargaining with EuroLeague Basketball and the EuroLeague clubs, ELPA seeks to achieve a higher level of protection of players’ individual and collective rights and to improve the working conditions, economic benefits, and job security of all its members.

In collaboration with specialists in various sports fields, ELPA provides support for players’ physical and mental well-being. ELPA also engages in organisational, financial, educational, and marketing activities which advance the economic stability and security of its members. To learn more, visit www.elpa.basketball and follow @ELPA on LinkedIn, Instagram and X.  

About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution focused on optimizing, protecting, and maximizing athletes’ collective value through the creation of novel group licensing, partnership, sponsorship, content, event and investment opportunities. Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA) and Federation of International Cricketers’ Associations (FICA), representing the group commercial rights of hundreds of athletes worldwide and creating scalable commercial opportunities that are impactful for athletes and partners alike. To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.  

Media Contacts

For Winners Alliance: [email protected] 

For ELPA: [email protected]

First Large-Scale, Officially Licensed Fantasy Tennis Game to Feature Tommy Paul, Jessica Pegula, and Many More Professional Tennis Stars

Washington D.C., March 20, 2024 – Winners Alliance has formed a groundbreaking collaboration with Fungiball, a leading developer in the next-generation fantasy tennis gaming sphere. This innovative partnership will bring forth the first large-scale game of its kind, featuring over 250 professional men’s and women’s tennis players. Fungiball has secured rights to showcase the names, images, and likenesses of these players in their upcoming officially licensed tennis game.

Scheduled for launch in late March 2024, Fungiball’s web3 fantasy tennis game promises an unparalleled gaming experience. The license gives Fungiball immediate access to hundreds of top ATP and WTA tennis players, allowing fans the opportunity to play with their favorite stars such as Felix Auger-Aliassime, Alexander Bublik, Tommy Paul, Jessica Pegula, Caroline Garcia and many others. The game not only financially supports featured players, but also fosters novel engagement opportunities with fans, contributing to the overall growth and visibility of the sport.

“With over 250 professional tennis players, Fungiball offers unparalleled authenticity in the Fantasy Tennis universe,” stated Ahmad Nassar, Winners Alliance CEO. “Our collaboration with Fungiball reinforces Winners Alliance’s commitment to supporting players with new, incremental revenue-generating opportunities and empowering them to maximize their off-the-court value.” 

“We are committed to providing a high-quality gaming experience for tennis fans worldwide,” expressed Jean Matias, CEO of Fungiball. “Fungiball merges the excitement of professional tennis with blockchain technology. We’re thrilled to provide gamers and tennis fans a more immersive and interactive experience by featuring a robust lineup of the sport’s biggest stars and next-generation talents.”

Fungiball is a play-to-earn game that seamlessly combines the thrill of professional tennis with the transformative power of blockchain technology. Users have the opportunity to craft unique game avatars, each endowed with four core skill sets: Serve, Return, Mental, and Power. To enhance their avatar’s proficiency, users can engage in weekly online tournaments—mirroring the professional tennis schedule—or utilize the Fungiball marketplace to collect and trade digital cards (NFTs) featuring their preferred men’s and women’s players.

Each player’s digital card encapsulates essential attributes, including Serve, Return, Mental, and Power ratings, along with distinctive factors such as favorite court type. As the on-court performances and results of real-life players fluctuate throughout the tour season, the skills ratings, value, and rarity of their corresponding Fungiball NFTs also evolve.

Since its establishment in 2022, Winners Alliance has consistently secured novel, player-centric commercial opportunities with premier brands such as Hilton, Topps, TUMI, and Priority Pass. Eric Winston, President of Winners Alliance, added, “Fungiball is an exciting addition to our growing portfolio of partners. Fungiball’s commitment to providing fair market value and increased visibility to players aligns with Winners Alliance’s athlete-centric model. We look forward to continuing to provide players and their teams with dynamic and impactful opportunities.”

The marketplace is now live here and features dozens of players, with additional players added throughout 2024. Gameplay will be available to users beginning late March 2024.

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About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively. Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA) and Federation of International Cricketers’ Associations (FICA), representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities. To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.

About Fungiball

Fungiball is a next-generation, play-to-earn fantasy tennis game built on blockchain technology. Users create their own virtual tennis player avatars by collecting digital cards representing the real-life skills of over 250 men’s and women’s professional tennis players. By collecting players’ cards, which are divided into four categories (Power, Service, Return, Mental) and three rarity levels (Silver, Gold, Platinum), users build their own avatar and compete in weekly tournaments for the chance to win premium prizes such as rare Fungiball cards, tennis equipment, tickets, and much more. Fungiball’s digital marketplace is now live, with game play scheduled to launch in late March 2024. Visit fungiball.io to play and learn more. 

Media Contacts

Winners Alliance: [email protected]

Fungiball: [email protected]

The Professional Tennis Players Association partnership with Priority Pass – via Winners Alliance – bolsters the mission to help alleviate travel burdens of pro tennis players

Washington, D.C., February 28, 2024 – The Professional Tennis Players Association (PTPA), global advocates for professional tennis players, today announced Priority Pass as an official partner. This marks a significant step in supporting the travel needs of players worldwide who have a desire to decompress during their rigorous travel schedules.

This announcement comes on the heels of a global survey recently commissioned by Priority Pass that shows 53 percent of travelers say visiting an airport lounge has improved their ability to switch off and relax during their travels.

Facilitated by the PTPA’s for-profit affiliate Winners Alliance, the partnership grants hundreds of professional tennis players complimentary Priority Pass Prestige memberships – which includes the most comprehensive benefits of the three membership tiers to maximize comfort. Priority Pass Prestige membership includes:

• Lounge access that provides a sanctuary of peace and quiet, away from the bustle of the airport so players can recharge between tournaments

• Complimentary food and beverages, including access to healthy dining throughout the day with wellness in mind

• Access to lounge alternatives including sleeping pods*, pre-flight spa treatments* and restaurant experiences* (*At select airports) 

“Priority Pass is a thoughtful and natural addition to our growing family of PTPA partners given the rigorous travel schedules for professional tennis players,” said Vasek Pospisil, PTPA Executive Committee member. “We’re always looking for ways to make our travels more comfortable, and we’re grateful that Priority Pass is committed to supporting players in our day-to-day lives.”

Priority Pass, renowned as the world’s leading provider of airport lounges and experiences, boasts 1,500 lounges in over 700 cities and 145 countries. A transformative brand founded in 1992 and continuing to grow to this day, Priority Pass has been providing frequent travelers with award-winning independent airport lounge access worldwide. With the professional tennis tour spanning 30 countries over 11 months, players who face one of the most demanding travel schedules in all of professional sports now have access to seamless, premium airport experiences across the globe.

“Priority Pass is proud to partner with the Professional Tennis Players Association enabling us to directly impact players and their overall travel experience,” said Sheryl Pflaum, President, Collinson Americas (operator of Priority Pass). “These athletes deserve to travel with ease of mind and comfort thereby empowering them to play at their highest level. This meaningful partnership allows players at all levels equitable access to the full benefits of our program, thus enhancing the growth of their careers.”

Ahmad Nassar, PTPA Executive Director, stated, “The PTPA’s partnership with Priority Pass is another strategic step in supporting professional tennis players worldwide through new benefits, services, and opportunities. World-class athletes deserve world-class support, and we know Priority Pass will provide players with added comfort and convenience during their travels.”

Added Eric Winston, President of Winners Alliance: “We are dedicated to creating opportunities that enhance the lives of professional athletes. This partnership with Priority Pass aligns with our mission, providing a tangible and valuable benefit to our members as they crisscross the globe in pursuit of their athletic dreams.”

The PTPA, through Winners Alliance, has strategically crafted this partnership to address the unique challenges players encounter, aligning with its broader mission of creating an equitable and sustainable competitive environment.

About the Professional Tennis Players Association

The Professional Tennis Players Association (PTPA) is a global organization that unites and mobilizes tennis players to foster transparency and fairness in professional tennis. As an independent entity, the PTPA is dedicated to advancing and safeguarding the rights of professional men’s and women’s tennis players throughout their careers. By prioritizing crucial aspects such as health and safety, schedules, rules, purses, benefits, and education, the PTPA endeavors to build an equitable and sustainable competitive environment for present and future generations of players. Headquartered in the Washington, D.C. area, the PTPA operates on a global scale. For more information, visit www.ptpaplayers.com and connect with @ptpaplayers on social media.

About Priority Pass

Priority Pass is operated by Collinson, the global, privately-owned company dedicated to helping the world to travel with ease and confidence. Priority Pass is the world’s original and market-leading airport experiences programme. We provide travelers with access to over 1,500 airport lounges and travel experiences in over 700 airports in 145 countries. Members can access an ever-growing range of premium experiences – from spas to sleeping pods to dining – that help elevate every journey into something special. By building partnerships with other leading brands, we help to bring a better travel experience to the world.

About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively. Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA) and Federation of International Cricketers’ Associations (FICA), representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities. To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.

Media Contacts

For PTPA & Winners Alliance: [email protected]
For Priority Pass: Aaron Kokoruz: [email protected]