Partnership to deliver fans next-generation sports experiences including real-time interactions and unique collaborations with world-class athletes

Sydney, Australia, and Washington, D.C. Oct. 9, 2025 – The biggest moments in cricket and tennis are about to get even bigger on X. Winners Alliance, the group commercial rights representative for more than 750 professional cricketers and tennis players worldwide, has joined forces with X, the platform where global sports fandom lives in real time. 

The collaboration will showcase the star power of leading cricketers and tennis players on X, pairing athlete-driven storytelling with the platform’s unmatched reach and engagement to create high-impact moments that bring fans closer to the action.

X will bring athletes and their stories into the spaces where fans are most engaged, including Search and Game Pages, with an emphasis on the sports’ biggest stages and most marquee moments. Fans will see real-time content surfaced more intentionally around live matches, with player content, schedules, standings, and game information integrated directly into Search and other surfaces for a deeper, more dynamic experience.

“This partnership joins two powerful forces in global sport: the collective star power of hundreds of world-class athletes and the unmatched reach of X,” said Rob Sanzillo, Chief Growth Officer, Winners Alliance. “By bringing leading cricketers and tennis champions onto the platform where fans are extremely active and engaged, we’re delivering real-time, high-impact experiences that connect athletes and fans in meaningful new ways and offer huge value for brands.” 

“I see every day how much cricket and tennis mean to communities in the Asia-Pacific region and fans worldwide,” said Tim Cruickshank, Vice President of Commercial Partnerships Asia-Pacific, Winners Alliance. “That’s why this partnership with X is so exciting. It opens up new possibilities for athletes to grow their presence and connect with fans in real time, and it creates fresh opportunities for them to be part of global conversations in ways we’ve never seen before. The potential ahead is enormous.”

“Users consistently turn to X as their go-to resource for following live sports, and we’re evolving our offerings to make that experience even more dynamic and a seamless second-screen experience,” said Tim O’Mahony, X’s Head of International Content Partnerships. “By partnering with Winners Alliance, we’re bringing the world’s top cricketers and tennis players directly into the conversation, giving fans closer access to the athletes they admire and the moments that matter most.” 

The partnership initially aims to elevate athlete visibility on the platform, while also laying the groundwork for future integrations. By working with Winners Alliance, X will be able to bring player-driven elements into partner packages, with potential player-led activations such as X original content series, bespoke branded content, and live X Spaces conversations. These innovations will expand how fans connect with their favorite athletes across tennis and cricket.

Winners Alliance works directly with player associations and athlete collectives across sport to represent the group commercial rights of professional tennis players, cricketers, track athletes, EuroLeague basketball players, and college football players. By building opportunities in licensing, partnerships, content, and events, Winners Alliance helps athletes capture the value they create and connect more meaningfully with fans on the court, the pitch, and everywhere beyond.

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About X

X is the trusted digital town square where people around the world come to discuss, discover, and engage with the world’s biggest cultural moments. Through real-time content, community, and conversation, X brings users closer to what they love and believe. xAI strengthens this proposition, moving the platform from a mirror reflecting the world’s conversation to an essential tool in the pursuit of human progress.  

About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment, and event opportunities for world-class athletes collectively. Launched in 2022, Winners Alliance represents the group commercial rights of thousands of athletes worldwide across professional tennis (Professional Tennis Players Association), cricket (World Cricketers’ Association), track (Grand Slam Track), basketball (EuroLeague Players Association), and college football (Pathway Sports & Entertainment). Learn more at www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram, and X.

Available just in time for the US Open, new officially licensed fanwear and bobblehead collections spotlight 25+ top players including Aryna Sabalenka, Tommy Paul, Jasmine Paolini, and Naomi Osaka, with additional names and drops on the way.

Washington, D.C.; Austin, TX; and Milwaukee, WI – Aug. 21, 2025 – For the first time in professional tennis, fans can purchase officially licensed player fanwear and bobblehead collectibles at scale. Winners Alliance has partnered with 500 Level, a premier sports apparel brand, and the National Bobblehead Hall of Fame, the world’s largest collection of bobbleheads, to launch extensive new collections featuring more than 25 of the sport’s biggest stars. The groundbreaking products are available now and mark a major milestone in tennis licensing. 

The launch includes apparel drops for top players such as Jasmine Paolini, Naomi Osaka, Paula Badosa, Nick Kyrgios, and Sloane Stephens, and limited-edition bobbleheads featuring stars including Aryna Sabalenka, Tommy Paul, Jelena Ostapenko, and Zhizhen Zhang. As official licensors of Winners Alliance, 500 LEVEL and the National Bobblehead Hall of Fame have secured the rights to use each player’s name, image and likeness. The result is a first-of-its-kind program that delivers new revenue to players and deeper connections with fans around the world.

“We’re ushering in a new era of tennis licensing where players can fully unlock the value of their  names, images and likenesses, and fans can easily find products that celebrate their favorite athletes,” said Rob Sanzillo, Chief Growth Officer at Winners Alliance. “Partners like 500 LEVEL and the National Bobblehead Hall of Fame share our vision and commitment to building a more athlete-driven future.”

500 LEVEL has unveiled hundreds of officially licensed t-shirts, sweatshirts, hoodies, tank tops, and youth and baby apparel featuring both men’s and women’s athletes. The collection is now available at 500level.com/collections/tennis, with additional players and designs set to drop throughout the year. This marks the first large-scale fanwear program in professional tennis. Earlier this year, 500 LEVEL and Winners Alliance debuted a preview collection at the Charleston Open featuring top women’s players. It was the first time the tournament offered officially licensed athlete fanwear on site.

“Repping your favorite athlete is a core part of the fan experience,” said Joe Catlow, 500 LEVEL CEO. “We’re proud to team up with Winners Alliance and these incredible professional tennis players to close the fan gear gap and give fans stylish, comfortable, player-centric gear that lets them show their support loud and clear.”

Meanwhile, the National Bobblehead Hall of Fame, known for iconic collectibles across all major U.S. sports, is releasing its first-ever tennis player bobbleheads. The debut lineup is available now for pre-order at bit.ly/tennisbobbles, with more players on the way. While the world’s largest bobblehead collection has long featured NBA, NFL, MLB, and NHL athletes, this marks its first foray into professional tennis.

“Bobbleheads are timeless. Few things spark fan excitement like seeing the players you root for turned into collectibles,” said Phil Sklar, Co-Founder and CEO at the National Bobblehead Hall of Fame. “We’re excited to partner with Winners Alliance to welcome professional tennis athletes into our collection for the first time and look forward to expanding our offerings for fans around the world.” 

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About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment, and event opportunities for world-class athletes collectively. Launched in 2022, Winners Alliance represents the group commercial rights of thousands of athletes worldwide across professional tennis (Professional Tennis Players Association), cricket (World Cricketers’ Association), track (Grand Slam Track), basketball (EuroLeague Players Association), and college football (Pathway Sports & Entertainment). Learn more at www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram, and X.

About 500 LEVEL

500 LEVEL immortalizes the legends of the game by bringing their stories to life through bold, original designs. Born in Chicago in 2012, and based in Austin, we’re more than just an apparel brand — we’re a community of passionate fans who honor the athletes and moments that define our sports memories. From jaw-dropping plays to unforgettable careers, 500 LEVEL captures the nostalgia and authenticity that make sports a lifelong love affair.

About the National Bobblehead Hall of Fame

The National Bobblehead Hall of Fame and Museum, which is located at 170 S. 1st St. in Milwaukee, Wisconsin, opened to the public on February 1st, 2019. The HOF and Museum also produces high quality, customized bobbleheads for retail sale as well as organizations, individuals, and teams across the country. Visit us online and on Facebook, Twitter and Instagram.

Media Inquiries

500 LEVEL: [email protected] and [email protected]  

National Bobblehead Hall of Fame: [email protected]

New Game Lets Fans Play, Stack Gems, and Access Real-World Rewards from Pro Tennis Players

New York, NY, and Washington, D.C. – July 2, 2025 – SCOR on Sweet, the rapidly growingWeb3 mini-app ecosystem, today announced the launch of its latest mini-game, Flappy Racquet, just in time for the start of Wimbledon. Inspired by the viral hit Flappy Bird, the new title brings an arcade-style twist to tennis. Fans will soon be able to compete using animated avatars of some of their favorite tennis pros to level up game play and increase their Gem stack. Gems may later be convertible to the $SCOR crypto token by eligible users to claim real gear and experiences from pro tennis players, other mini-game upgrades, and more.

Timed perfectly with Wimbledon, one of tennis’s most iconic global events, Flappy Racquet launches today, with a powerhouse roster of tennis players available to unlock soon. Through its partnership with Winners Alliance, Sweet will incorporate several of the sport’s top stars into the game, including Aryna Sabalenka (2024 year-end world No. 1), Naomi Osaka (four-time Grand Slam champion), Tommy Paul (2024 year-end world No. 12), Jasmine Paolini (2024 year-end world No. 4), Barbora Krejcikova (2024 Wimbledon champion), Marketa Vondrousova (2023 Wimbledon champion), Nick Kyrgios (2022 Wimbledon finalist), Alexander Bublik, Arthur Fils, Zhizhen Zhang and more.

Each player comes with unique in-game power-ups or earning multipliers when owned by a user, offering strategic gameplay advantages and more ways to climb the leaderboards. Fans who own these characters will be able to bring these stars into the mini-games to power up game play and increase their ability to stack Gems.

“This is what SCOR on Sweet is all about – taking the sports we love and turning them into rewarding, competitive, and addictingly fun mini-games,” said Tom Mizzone, CEO of Sweet. “With Flappy Racquet, we’re combining nostalgia, elite athlete IP, and real-world rewards into a single experience. Whether you’re a diehard tennis fan, a web3 degen, or just someone who loves to compete, this is going to hit.”

As part of Sweet’s collaboration with Winners Alliance, players will be able to use the $SCOR they earn in-game to unlock exclusive items in the SCOR Store – including signed, game-worn gear, video meet-and-greets with pro tennis players, and other one-of-a-kind opportunities curated by Sweet as an “Officially Licensed” partner of Winners Alliance.

“Our mission has always been to put athletes first, and this partnership with Sweet helps us deliver new value to tennis players and fans alike,” said Manny Redruello, Winners Alliance VP of Games. “SCOR is more than a game – it’s a platform that celebrates the individual talents of the best tennis players in the world to create visibility and economic opportunity for the athletes and fun interactive experiences for their global fanbases.”

Flappy Racquet is now live in the SCOR on Sweet mini-app, available across Telegram, web, and mobile.

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About Sweet

Sweet is a Web3 fan engagement platform powering mini-games and digital experiences that connect fans with the teams, leagues, and athletes they love. Through the SCOR on Sweet mini-app, fans play skill-based games, earn rewards, and unlock exclusive items from top athletes and brands. SCOR! A token you can actually use on the realest sh*t in sports.

About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively. Launched in August 2022, Winners Alliance serves as the for- profit affiliate of the Professional Tennis Players Association (PTPA), World Cricketers’ Association (WCA), EuroLeague Players Association (ELPA), and Grand Slam Track, representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities.

To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.

For press inquiries, contact:
[email protected]

Four-time Grand Slam champion Naomi Osaka debuts tomorrow, with at least three more tennis stars to follow this year

Sao Paulo, Brazil and Washington D.C., May 22, 2025 – Wildlife Studios and Winners Alliance today announced a major licensing partnership to bring several professional tennis stars into the hit mobile game Tennis Clash – played by more than 170 million users worldwide. Through the agreement, Wildlife Studios now holds rights to feature the names, images, and likenesses of select men’s and women’s players, marking the first time officially licensed players will appear in Tennis Clash.

Starting May 23, users can compete as four-time Grand Slam champion Naomi Osaka, who debuts in a custom outfit inspired by her 2024 U.S. Open look. Wildlife Studios will introduce at least three more licensed player characters later this year, with more in development. The integration of real players brings even more realism and depth to the game, allowing fans to experience tennis in a more immersive, authentic, and personal way. Through interactive avatars, the sport’s top stars are connected with Tennis Clash’s massive global audience in ways that reimagine how tennis is played, promoted, and experienced.

“Winners Alliance is proud to bring professional tennis players into a platform as dynamic and far-reaching as Tennis Clash,” said Eric Winston, President, Winners Alliance. “Wildlife Studios has taken great care to reflect each athlete’s officially licensed identity, and this is just the beginning of what’s possible when gaming and athlete licensing come together at scale.”

“We strive to make Tennis Clash as authentic and entertaining as possible, which is why we’re excited to partner with Winners Alliance to welcome some of the sport’s most beloved stars into the game,” said Giovanni Piffer, Partnerships Lead, Wildlife Studios. “We’re eager to see how our players enjoy the new Naomi Osaka character and can’t wait to unveil the additional characters coming soon. Tennis Clash is giving gamers and tennis fans a new way to engage with the sport – closer, more personal, and more interactive than ever before.”

Launched in 2019, Tennis Clash is one of the most downloaded mobile sports games globally. Wildlife Studios – founded in 2011 – has released more than 60 games and surpassed 4 billion lifetime downloads across its portfolio.

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About Winners Alliance

Winners Alliance is a global, athlete-centric commercial solution dedicated to creating novel group licensing, sponsorship, partnership, content, investment and event opportunities for world-class athletes collectively. Launched in August 2022, Winners Alliance serves as the for-profit affiliate of the Professional Tennis Players Association (PTPA), World Cricketers’ Association (WCA), EuroLeague Players Association (ELPA), and Grand Slam Track, representing the group commercial rights of hundreds of athletes worldwide. Among its pioneering initiatives, Winners Alliance aims to establish a sustainable group licensing program encompassing video games, trading cards, collectibles, and related opportunities. To learn more, visit www.winnersalliance.com and follow @WinnersAlliance on LinkedIn, Instagram and X.

About Wildlife Studios

Wildlife is one of the world’s largest mobile gaming publishers. In over ten years, it has launched more than 60 games, including hits such as Sniper 3D, Zooba, Tennis Clash, War Machines and Colorfy. Founded by brothers Victor and Arthur Lazarte, the company’s games have been downloaded more than 4 billion times across the planet. To find out more about Wildlife and our career opportunities, visit www.wildlifestudios.com.

Media Contacts

Wildlife Studios: [email protected]